So Instagram (Facebook Inc.) comes out with this new feature of photos/videos that disappear within 24 hours. As in Snapchat, that is. Paul’s immediate reaction: why would I ever want to post something that disappears? This is a natural reaction of a perfectionist. Every photo or video that he produces is a small piece of art which only ends up on social media if Paul thinks it’s beautiful or at least interesting enough. Why would he want it to be erased. I am not a perfectionist. I love quick and dirty, good enough and low-hanging fruits. And my purpose of posting something on social media is to share an immediate thought or sight. It is some kind of therapy of putting it down and sharing, like in this blog. And as I do it in quick and dirty manner my posts do not necessarily end up future-proof.
In other words, I do see value in disappearing media, as many others on Snapchat. And naturally Instagram needed to fill the gap and implemented it. The small feature is just a piece of software and cannot be protected by patents. Still, lots of debates took place. “How could they just copy something that Snapchat has been developing for so long!”, they said in Swedish media. No, I do not think they have been developing it for so long. I do not think they’ve been brainstorming for months to come up with the feature. Somebody just came up with it, built a community and got the feature copied into another community – it’s evolution.